Microsoft Dynamics CRM Professional 3.0 This edition is
designed for large organizations that must support extensive sales and marketing
staffs. Microsoft Dynamics CRM Professional builds on the power and ease of use
of Microsoft Dynamics CRM Small Business Edition and offers key features such
as:
- Powerful data mining and business intelligence tools that help a business
build smarter, more effective marketing campaigns. Reporting and analysis
tools built on SQL Server Reporting Services that provide precise customer
information.
- A single view of each customer based on every piece of information a
company collects, all accessible by sales, marketing, and customer service
divisions.
Both editions work the way a business works, integrating
with the Microsoft Office Outlook messaging and collaboration client and other
familiar Microsoft Office programs so employees operate within a comfortable
environment.
Sales:
- Opportunity management makes it easier to convert leads to opportunities,
and then track them throughout the sales cycle
- Sales process management enables the consistent tracking and closing of
sales opportunities
- Pipeline optimization uses analytical tools to provide sales people with
qualified leads and opportunities
- Quotes are generated using a full-featured product catalog that supports
complex pricing levels, units of measure, and discounts
- Order management converts quotes to orders that can be modified and saved
until they are ready to be billed as invoices
- Sales force management makes it possible to measure sales performance
against quotas
- Sales literature can be created, managed, and distributed
- Direct e-mail uses templates to send customized e-mail messages to
customers sharing common characteristics